daniel@procarpet
Member
- Joined
- Sep 7, 2008
- Messages
- 3,797
Let's analyze three business models.
First is the tm carpet cleaner that decides to invest in a few more trucks, hires employees, advertises through direct mail, yp, online, print ads, and possibly some tv or radio. The trucks are busy with modest pricing. Repeats are decent not great and a few referrals every now and then.
Second is the tm cleaner that is owner operated either solo or an assistant, has everything paid for or pays cash for everything, has a decent customer base, grosses 200k per year, gets all business from referrals or repeats with some advertising to database but nothing major, and is able to save money easy and has a good income.
The third is the cleaner that buys portables, does mass coupon advertising, upsells every job hard, has very low repeat and referral rates, but has five crews out doing a hundred jobs per week with a 125 average. The tech provides the transportation and gets 45 percent of the gross. If the company averages 50k per month and the owner gets 27,500 minus lets say 10k per month in advertising, that leaves 17k which is great, but still a lot of work.
First is the tm carpet cleaner that decides to invest in a few more trucks, hires employees, advertises through direct mail, yp, online, print ads, and possibly some tv or radio. The trucks are busy with modest pricing. Repeats are decent not great and a few referrals every now and then.
Second is the tm cleaner that is owner operated either solo or an assistant, has everything paid for or pays cash for everything, has a decent customer base, grosses 200k per year, gets all business from referrals or repeats with some advertising to database but nothing major, and is able to save money easy and has a good income.
The third is the cleaner that buys portables, does mass coupon advertising, upsells every job hard, has very low repeat and referral rates, but has five crews out doing a hundred jobs per week with a 125 average. The tech provides the transportation and gets 45 percent of the gross. If the company averages 50k per month and the owner gets 27,500 minus lets say 10k per month in advertising, that leaves 17k which is great, but still a lot of work.